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Panini America[edit]
Superstars Kobe Bryant (left) and Cristiano Ronaldo signed exclusive deals with Panini in 2009 and 2015, respectively
In January 2009, the National Basketball Association (NBA) announced Panini would become the exclusive trading card partner of the league beginning with the 2009–10 season.[41] In March of the same year, The Panini Group purchased assets of the industry's second-oldest trading-card company, Donruss, and formed the new subsidiary, "Panini America". The company continued to operate out of Irving, Texas, with much of the existing upper management.[42]
Panini signed an exclusive agreement with five-time NBA champion Kobe Bryant of the Los Angeles Lakers as its official company spokesman and global trading card ambassador in 2009. Bryant's special affiliation to Panini goes back to his time growing up in Italy where he collected Italian football stickers.[21][41] In March 2010, the National Hockey League Players' Association (NHLPA) and National Hockey League (NHL) granted the Panini Group a multi-year trading card license, marking the third major sports license that The Panini Group had secured since establishing a presence in the U.S. in 2009.
According to the Panini Group, the 2010 FIFA World Cup sticker album sold 10 million packs in the U.S. alone.[21] In 2016, Panini America paid Cristiano Ronaldo $170,000 for signing 1,000 Panini stickers, while Neymar received $50,000 for signing 600.[43]
This subsidiary holds official licenses for NBA, NFL, FIFA, The Collegiate Licensing Company, Disney, DreamWorks and Warner Bros.. Panini also has exclusive partnerships with Pop Warner Little Scholars, Inc., the Naismith Memorial Basketball Hall of Fame, and Pro Football Hall of Fame.
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